"> Use Your Story to Boost Sales - Richard Schnitker :

Use Your Story to Boost Sales

 

boost-salesWhen people are researching a product or service, they don’t just want to know how much it costs. They want to know why it’s the best option and how it’s going to fit into their lives. People these days don’t shop from a catalog and take product descriptions as gospel. They are educated buyers, they do their research and they want to know why they should do business with you.

That means, now more than ever, if you want to be successful in sales you have to be good at content marketing. So how do you focus on content marketing online rather than just sales and advertising? It’s about creating a dialogue between your business and its representatives (your sales team, president, etc.) on your social media channels, your website, your blog and any other medium you have access to. You have to find ways to engage your audience. That’s where storytelling comes in.

Your business has a story. Your products and services have a story. And every time you meet the needs of a customer, there’s a story there too. In a recent Entrepreneur article, author Mike Wood said “Storytelling marketing is one of the best techniques you can use to keep people’s attention. It also helps with the overall quality of your articles, and it leads to more shares and engagement.” Be honest and let that story sell your product or service without a direct sale. If you need a little inspiration to start thinking about your business through a storytelling lens, this article from Huffington Post has some great tips and examples. Forbes also has a great explanation of storytelling in business available here.

Just remember your story doesn’t all have to be in long-form blog posts – you can tell a story with a photo, video, quote, snippet or infographic… And, once you’ve created a great piece of storytelling content, you can get quite a bit of mileage out of it on all your social channels, your website, your advertising, and your print materials with the right strategy. The key here is that, once your audience starts to connect with your story and your business, they are more likely to buy your product or pay for your service.

If your business or your sales team needs more than content marketing to get in the groove, your local Growth Coach can help! With our group sales coaching workshops, one-on-one coaching sessions and other services, we can help you find the right solution for your business. Find your coach at http://thegrowthcoach.com/.

Filed under: Business Coaching Tagged: appreciation marketing, blog, business, business sales, communication, content marketing, education, entrepreneurship, innovation, inspiration, low cost marketing, marketing, marketing strategies, promotion, relationships, sales, sales marketing, small business, successful sales, technology, truth
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Whether you’re trying to build a small business or you’re leading a sales team, finding ways to be successful in business while living a balanced life can be a challenge. I’m Dr. Richard Schnitker, the local owner of The Growth Coach of Marlboro Maryland, and my goal is to help people step back, relax and look at the big picture. I’ve always had a knack for getting into the weeds, listening to the challenges people are having, and finding ways to address their problems. The Growth Coach enables me to bring those skills, my passion for business, my training as a leader, and my resources as a Growth Coach together in a way that can benefit my clients. I always enjoyed being in leadership positions and having served in various positions from authoritative to servant leadership as well as change and transformational management. Being able to give back, by serving as a Strategic Business Coach, is one of the greatest ways I can help people find ways to meet their goals and be successful. A lifelong dream was to be a business owner and The Growth Coach has given me a solid platform of resources and support system to operate from. I’m looking forward to serving business owners, company leaders and sales professionals in my community.

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